Yes, you’ve read that absolutely right. Betterhalf—India’s first and renowned matrimony app without parents’ involvement in the partner-search process—has decided to foray into the Indian wedding industry. And we have decided to start from the city where our headquarter is —Bengaluru. With our wedding services, our aim is to make the whole process of the wedding preparation for people easier than ever. In our wedding services, we are bundling several aspects of an Indian wedding into one thing by which people can book different services. And we do it by selecting the right vendors, the highest quality of work, and timely delivery of all the services with easy financing options like wedding loans.
Why are we entering into Wedding Planning Services?
When we were planning to launch our wedding planning services, we found out that over 1.5 lac weddings happen every year in Bengaluru. While planning these weddings, the bride, groom, and their respective families go through a lot of hassle, which includes finding the right vendors within their budget, paying exorbitant amounts, and still being unsure about the quality of their work. Because of all this, people often end up paying unnecessary money for their wedding and ruin their overall finances as they don’t have a suitable financing option also.
Through our foray into wedding planning services, we want to become a go-to platform for bride and groom-to-be. We will do this by bringing wedding vendors on a single platform where people can choose as per their budget. Another significant reason behind our foray was the burgeoning demand for these services by our users on the app. We’ve heard their demands and launched this as a response so that our users don’t have to go through the hassle.
What are the different Wedding Planning Services?
In our newly launched segment, we solely emphasized comprehensive wedding planning services. These include wedding venue booking, wedding photography, decoration, catering, makeup artists, wedding loans, mehendi artists, and fun & entertainment services like DJs, Music, etc.
While talking about the launch of this new category, Pawan Gupta, our co-founder & CEO said,
“Introducing a solution for the needs of customers in a largely fragmented wedding services market gives us an impetus to democratize wedding planning for the customers. We are overwhelmed with the demand generated by our customers for reliable wedding services vendors that have led to our foray into the wedding planning segment.”
Now let’s come to how exactly we are planning to do all of this. Well, we have partnered with hundreds of hundreds of wedding service providers, with a minimum of 5 years of working experience, and also have a body of work with many satisfied customers who have used their services. Among these service providers, many of them also have provided their services in 100+ weddings. Apart from that, it also has built a strong selection of 3 to 5-star hotels, convention centers, and qualified and trained service providers to make the process easier for people.
Before launching the category, we also conducted a trial on the beta version of our application where some customers used our services. Talking about the services, Abhimanyu, one of our happy customers, said,
“I am thankful to Betterhalf for organizing such an outstanding family event. The decoration was extremely beautiful, the food was very delicious and our guests loved it. I recommend Betterhalf to those looking for a hassle wedding planning experience.”
So, when someone opts for our wedding planning services, we negotiate with the vendor for affordable rates on the behalf of our customers. We also offer affordable monthly installment options (EMIs) through our partnership with banks and NBFCs. The whole thing is based on a model that will generate business for local vendors on the Betterhalf app, backed by top-notch technology. Through this launch, Betterhalf becomes the one-stop solution for urban working professionals for all their wedding needs from looking for a compatible life partner to organizing their wedding the modern way. So, if you are looking for anything, you’re at the right place at the right time.
